Websitesfor Joiners

What should a joiner website include?

A good joiner website should lead with photographs of finished work, name your specialisms — kitchens, staircases, fitted furniture — put customer reviews beside the jobs they praise, show the marks you hold, and give people an unhurried way to ask for a quote.

• A gallery that does the talking

  For some trades a gallery is decoration; for a joiner it is the hero asset. Bespoke customers shop on craftsmanship and reputation, not price — finished kitchens, staircases and fitted furniture, photographed properly, are where they judge both.

• Specialisms first, 'joinery' second

  Fitted kitchens, built-in wardrobes, bespoke doors, staircases, made-to-measure furniture — each is a search someone actually types. Lead with the work you want more of and let each specialism be found by name.

• Reviews beside the work they praise

  In a trade bought on reputation, your customer's words count for more than your own. A review that names the job — the wardrobes, the staircase — placed with the photographs of that work turns a gallery into evidence.

• A quote path built for considered work

  Joinery is planned, not panicked. An enquiry that asks what the piece is, which room and roughly when suits your customer better than a bare number — though your number still belongs on every page.

• The marks of the trade, checkable

  Institute of Carpenters, the Guild of Master Craftsmen, TrustMark: joinery's credentials are voluntary, which is exactly why holding one says something. Put the ones you hold where they'll be seen.

• Your patch, stated before they ring

  Bespoke work travels — the right commission can be worth an hour’s drive — but customers still want to know you will come to them. Name your base, your areas and how far you go for fitted work.